NikeTown New York Air Jordan 11 Concord Launch | Event Recap

By - December 23rd, 2011

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

By all accounts, it was a superlative evening for a midnight release in New York City yesterday. An uncannily mild winter night brought out last minute gift buyers, holiday bargain hunters, and thousands upon thousands sneaker heads. Almost every where you looked, there was a line-up for the prized http://freshnessmag.com/2011/12/22/air-jordan-11-concord-release-reminder/” target=”_blank”>Air Jordan XI Retro Concord. By mid-evening, an unofficial grid-lock alert on 34th Street went out via http://twitter.com” target=”_blank”>Twitter. Portions of the busy intersection in front of Macy’s department store were shut down because of not one but two line-ups. One for http://footlocker.com” target=”_blank”>House of Hoops and the other for http://footlocker.com” target=”_blank”>Foot Lock diagonally across the intersection.

Things fare much better on 57th Street, where https://facebook.com/NIKETOWNNewYork” target=”_blank”>NikeTown NYC cordoned off one part of its storefront sidewalk for wristband holders, the other for non-holders. The affair was like clockwork till the rain came around 10:30 pm. Folks sought shelters any where and every where, from the employee entrance of the http://tiffany.com” target=”_blank”>Tiffany flagship store around the corner to http://tourneau.com” target=”_blank”>Tourneau‘s mega store on the opposite end. Most, though, toughed it out through the incessant downpour with coats, umbrellas, plastic bags, even cardboard they found on the street. To ease the situation, staffs at NikeTown NYC let more people into the store, to get them in from the rain. Nike rain gears, like its giant Nike Golf umbrella, were readily available for purchase too. But in the end, all were ecstatic simply to have the Air Jordan XI Retro Concord in their hands. With a few quick sips of the hot chocolate provided by NikeTown, its right back out onto the cold, rain, and a http://nike.com” target=”_blank”>Nike shopping bag.

Photography: Poe/Freshness

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

NikeTown New York  Air Jordan 11 Concord Launch | Event Recap

9 comments
jordan 11
jordan 11

555linli7 Man can climb to the highest summit, but he cannot dwell there long.

kapoople
kapoople

i think they are all crazy!

guy
guy

I hate how so many intimidating thugs go to these things

SWAY
SWAY

@ Mr. Suarez Why are you even reading this article??? You just don't get it do you. You can collect priceless works of art by 19th century painters or you can collect modern art in forms of sneakers, yes sneakers. It's your choice. As far as manipulation and provocation goes, where do you see a heavily promoted campaign for these sneakers on a tv commercial? These shoes literally sell themselves. Thus, why are you even voicing your opinion on a website focused on "material things" if you don't care for them at all. Seem's like you are just lonely, have plenty of free time, and need to pick up a hobby. Now that is sad. But hey, we all are outsiders apart from different realms, and this obviously isn't yours.

Chat
Chat

@Mr. Suarez Its actually a cool experience meeting new people every time and having so many conversations talking for hours while waiting to get sneakers i enjoy it.

FRESH
FRESH

Mr. Suarez is right tho. im a sneaker collector and ive never made line ever ... a 18 year kid got killed over those sneakers .. is it really worth it? .. i'll just go on craigslist peace

Sneaker4eyes
Sneaker4eyes

It's annoying to wear heat and then it rains

Edwin C.
Edwin C.

hey that's me holding those beautiful kicks in my hands lol. was inspecting the quality before i left the store,made sure there were no flaws. was a very happy sneakerhead that night

Mr. Suarez
Mr. Suarez

Interesting though sad how commercialism controls the masses, how corporate agendas promoted through manipulation and exploitation... provoke materialism that human being can waste precious, irreplaceable time of their life ... waiting in line to buy ... sneakers. Sad.