Nike LeBron 9 by Freegums | LeBron James Birthday Release

By - December 28th, 2011

LeBron James fans have a couple of reasons to rejoice: first, the Miami Heat are 2 and 0 and playing in mid-season form. Though expectations are necessarily tempered in the lockout-shortened NBA season, most experts have already picked the Heat as the team to win it all this year. Second, the highly anticipated “Freegums” edition of the Nike LeBron 9 is set to release in just three days. The shoe, adorned with the art of Miami-based artist Alvaro “Freegums” Ilizarbe at the lining and white overlay, is a special birthday release, dropping just one day after King James’s 27th birthday. Look for them at Nike retailers like Long Island’s Extra Butter.

266 Merrick Road | Map
Rockville Centre, NY 11570
TEL #: 516-632-5150

Release Date: December 31st, 2011 (Saturday)


Personal branding for sports is a different animal from personal branding in business. Although both share similarities, how a celebrity sports star "works" his/her personal brand is different from how a business executive can extend brand. For example, LeBron James or Michael Vick can act in a way that angers fans. Personal brand disaster time. BUT...have a winning season, take your team to the playoffs and all is forgiven. Brand shines again.