January marks the time when many are looking ahead to the new year and are inspired to make a change in their lives, whether to take their game to the next level or by pledging to do something a little different, and Nike wants to help give you that extra push to make it a reality. With the help of superstar athletes like Cristiano Ronadlo, Dirk Nowitzki, LeBron James and Kobe Bryant, Nike is asking everyone to join them and pledge to how they will make 2012 count.
These Nike’s Athletes have already announced their resolutions for the year on Nike’s Twitter account and they’ve also posted some inspirational shots to help get you moving on Nike’s Instagram page. Additionally from 12/30/2011-1/3/2012, 13thWitness will be shooting photos, inspired by inspirational tweets that contain the #makeitcount hashtag; all of these photos will be published on the @Nike Instagram and Twitter accounts. Once you’ve decided what challenge you want to take on this year, use #makeitcount to let the world know and then get out there and make it happen.
Check out the official video launching Nike’s Make it Count campaign after the jump