On October 2nd, 1996, professional cyclist Lance Armstrong was diagnosed with advanced testicular cancer. On January 8th, 1997, he started the Lance Armstrong Foundation to provide support and hope for the millions of people around the world affected by cancer. By 1999 Lance was already back on his bike, and starting from that year to 2005, he won the Tour de France a record seven times. Nike has been a longtime supporter of Lance Armstrong and his foundation, now known as Livestrong. It’s a partnership highlighted by a full line of workout gear, and of course the yellow Livestrong bracelet launched in 2004. Today, the mission remains the same: to inspire and empower. On the fifteenth anniversary of the Livestrong foundation, Nike presents 15 ways to Livestrong. Check out the list after the click.
1. Support LIVESTRONG by purchasing a wristband for $1.
In 2004, Nike launched the LIVESTRONG yellow wristband to help raise awareness and funds for LIVESTRONG. The wristband became a global phenomenon, with Lance and other athletes, celebrities and individuals from all walks of life joining what LIVESTRONG CEO and President Doug Ulman calls “the democratization of philanthropy.”
2. Wear the LIVESTRONG Collection.
Nike created the LIVESTRONG collection of training apparel, footwear and accessories in 2008. Rooted in performance and style, the collection has grown tremendously since the iconic yellow LIVESTRONG wristband debuted in 2004. To date more than 84 million wristbands have been distributed and $100 million raised for the cause. Nike’s LIVESTRONG collection is available atwww.nikestore.com and select retailers around the world.
3. Learn from LIVESTRONG.
Visit www.livestrong.org to learn about the disease, what you can do to support and help others living with cancer, and how Lance’s fight inspired him to begin LIVESTRONG.
4. Seek help from LIVESTRONG.
LIVESTRONG provides free, confidential, one-on-one support to anyone affected by cancer. Visitwww.livestrong.org/gethelp.
5. Train for LIVESTRONG.
Amplify your training with the team LIVESTRONG feature on the Nike Boom app. Lance will motivate you as you train to meet your fundraising goals and you can spread the word through your social networks.
6. Compete for LIVESTRONG.
Visit www.livestrong.org/team and sign up to run, walk or bike in a team LIVESTRONG event happening across the country.
7. Take action with LIVESTRONG.
Find out what’s already going on in your area or find out how to organize your own event to raise funds for LIVESTRONG. Visit www.livestrong.org/takeaction.
8. Donate to LIVESTRONG.
A donation to LIVESTRONG can help raise awareness and provide essential support to people affected by cancer. Make an online donation or explore other ways to give at www.livestrong.org/donate.
9. Follow Lance on Twitter @lancearmstrong.
10. Follow LIVESTRONG CEO and President, Doug Ulman, on Twitter @dougulman.
11. Follow LIVESTRONG on Twitter @livestrong.
12. Join LIVESTRONG on Facebook – www.facebook.com/livestrong
13. Share your story using #whyilivestrong.
14. Show your support for LIVESTRONG on World Cancer Day, Feb. 4, 2012.
15. Get a check-up. Go to your doctor for routine cancer screenings.