Nike “The Power of Dragon” – Year of the Dragon Collection Launch Party | Event Recap

By - January 13th, 2012

In anticipation of Chinese New Year and the arrival of the Year of the Dragon, Nike China played host last evening to “The Power of Dragon”, a special launch party for its Year of the Dragon Collection. With the YOTD collection – Air Force 1 Low Supreme, Air Jordan 2012, Nike Kobe VII System Supreme and Nike Zoom KD IV, as centerpieces, Nike converted event space at Shanghai 800 Creative Park into a fully fledged dragon’s lair, featuring associated graphics, lighting, even temporary flooring in the forms of dragon scales. Ushered through the lair’s gate, an evening filled with entertainment awaited guests. In a battle of might and supremacy, top streetballers from Beijing, Shanghai, Chengdu, Hong Kong, Taiwan, and elsewhere compete head to head. Elsewhere along the sprawling space, there were battles among b-boy crews from across China. The evening never let up as some of the best MC and DJ from the four corners of Asia, including DJ Uppercut, Shortkut, and Tashi, performed on a singular musical theme of “The Story of the Monster”.