It hasn’t been an easy year for Research In Motion, the hi-tech company that developed BlackBerry communication device. From service outages to the much publicized failure on its tablet device, the BlackBerry PlayBook, investors have called for the company’s dissolution while former fans are flocking to Apple iPhone and other smartphone alternatives. One glimmer of relief from all the negative press, however, was the introduction of Porsche Design x BlackBerry P’9981 Smartphone.
Like many corporate head honchos who utilized their BlackBerry like addicts on illicit drugs, Porsche Design‘s CEO Juergen Gessler approached Research In Motion for a collaboration opportunity. What came about was the P’9981 Smartphone. While its essentially a BlackBerry Bold 9900, engineers at Porsche Design reworked the case in stainless steel instead of plastic. Added also are Porsche Design themes on the BlackBerry 7.0 OS, a new key pad layout and revamped optical touch pad. Scheduled to launch this November with a purported price point of $2000 US, the phone aims directly at well-to-do customers of Nokia’s ultra high-end Vertu cellphones. At the ongoing CES in Las Vegas, editors from Engadget were able to take the device for a “spin” and give their initial assessments of it via video. via: Engadget