As http://cesweb.org” target=”_blank”>Consumer Electronics Show drew to a close over the weekend, the biggest news wasn’t just about http://microsoft.com” target=”_blank”>Microsoft departure from the annual tech forum. One other notable update was http://beatsbydre.com” target=”_blank”>Beats by Dr. Dre‘s decision not to renew its exclusive contract with Monster Cable. From its very first headphones, the Studio, in 2008, to a full range of audio products it offers today, Beats By Dr. Dre made an astonishing transition from a mere accessories manufacturer to a lifestyle label. Some of the credit goes to http://monstercable.com” target=”_blank”>Monster Cable, founder Noel Lee, its occasional controversial marketing tactics. Speculations about the end of the 5-year partnership grew when Taiwanese cellphone maker HTC acquired 51% of Beats at $300 million. Around the same time, Noel Lee’s son Kevin, an integral part of partnership, left to create http://solrepublic.com” target=”_blank”>SOL Republic, an audio accessories label with uncanny similarities to Beats except at half the price. Meanwhile, http://freshnessmag.com/2012/01/10/monster-x-diesel-vektr-on-ear-headphones/” target=”_blank”>Monster already established its next partnership, this time with denim label Diesel.