With the much anticipated showdown between Arsenal F.C. and Manchester United this weekend, Nike will propergate the question “How Will You #MakeItCount in 2012?” with customized boots on Rio Ferdinand, Theo Walcott, Alex Oxlade-Chamberlain, and Wojciech SzczÄ™sny. Part of its 2012 global campaign #MakeItCount, Nike asked a wide range of athletes in various sports to take a personal pledge and give all they have physically, psychologically, and emotionally in their specialties. For this weekend’s Barclays Premier League clash of the two Titans, each player will wear Nike boots onto the field embroidered with #MakeItCount slogan and their personal Twitter handles. Because life is too short so make every moment count.