NIKEFUEL – “Makes Life A Sport” Announcement | Event Recap

By - January 19th, 2012

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

Since becoming its host in 2009, comedian http://latenightwithjimmyfallon.com” target=”_blank”>Jimmy Fallon has made his show “http://latenightwithjimmyfallon.com” target=”_blank”>Late Night with Jimmy Fallon” an impromptu platform for debut on the latest gadgetry. This morning was no exception as media/press from around the globe gathered for the announcement of http://freshnessmag.com/2012/01/19/nike-fuelband-makes-life-a-sport/” target=”_blank”>Nike+ FuelBand. With http://twitter.com/questlove” target=”_blank”>?uestlove‘s steady drumming as introduction, Fallon made a quick “welcome” statement before having Mark Parker, CEO of http://nike.com” target=”_blank”>Nike, along with http://nikeplus.com” target=”_blank”>Nike+ developer Trevor Edwards among others, to take the stage for overviews of Nike+, NikeFuel, and the new Nike+ FuelBand. To comprehend the application, Nike also asked cyclist http://lancearmstrong.com” target=”_blank”>Lance Armstrong, American sprinter http://carmelitajeter.com/” target=”_blank”>Carmelita Jeter, and basketball star http://kevindurant35.com/” target=”_blank”>Kevin Durant to iterate their personal usage of these new products. Then it was onto to live demonstration and try-outs with Nike+ technicians onsite.

Photography: Yu-Ming/Freshness

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

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