NIKEFUEL – “Makes Life A Sport” Announcement | Event Recap

By - January 19th, 2012

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

Since becoming its host in 2009, comedian Jimmy Fallon has made his show “Late Night with Jimmy Fallon” an impromptu platform for debut on the latest gadgetry. This morning was no exception as media/press from around the globe gathered for the announcement of Nike+ FuelBand. With ?uestlove‘s steady drumming as introduction, Fallon made a quick “welcome” statement before having Mark Parker, CEO of Nike, along with Nike+ developer Trevor Edwards among others, to take the stage for overviews of Nike+, NikeFuel, and the new Nike+ FuelBand. To comprehend the application, Nike also asked cyclist Lance Armstrong, American sprinter Carmelita Jeter, and basketball star Kevin Durant to iterate their personal usage of these new products. Then it was onto to live demonstration and try-outs with Nike+ technicians onsite.

Photography: Yu-Ming/Freshness

NIKEFUEL   Makes Life A Sport Announcement | Event Recap

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