Six years after launching their menswear brand, the guys at Reason are realizing their dream by opening their flagship store in New York’s East Village. Modeled after the classic American general store, the Reason Outpost stocks the full line of the brand’s apparel and accessories (including pieces from previous seasons), as well as assorted collectibles, ranging from vinyl records to vintage clothing and home furnishings. Hand-painted signs and reclaimed antique fixturing set the tone for a unique retail experience that transplants a dry goods emporium into modern day Manhattan. Click through for video chronicling the building of the shop.
436 East 9th Street | Map
New York, NY 10009