Marcus Tremonto x Nike Snowboarding “Box & Rocket” Zoom Force 1 | Nike Shoeshine Project 2012

By - January 24th, 2012

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

In an effort to bring together both cultural relevancy and design of sneakers, Nike created “White Dunk” exhibit in 2004 where an exclusive selection of Japanese artists freely reinterpreted the Nike Dunk into otherworldly creation of art. Fast forward 8 years later, the “White Dunk” project now gives way to the Nike Shoeshine Project 2012 for Nike Snowboarding. But similar to its predecessor, the premise of the Nike Shoeshine Project is also to bridge the cultural relativity and sneakers, or in this case, snowboarding boots. Just as in the golden creation done by Osamu Koyama and his firm Complete Technique, artist Marcus Tremonto fashioned his through the craft of light and optical illusion. Founder of creative studio TRELUCE in New York City, Tremonto approached his pair of Nike Zoom Force 1 with a futuristic perception of sports. Influenced by Gundam, James Bond, and sci-fi, Tremonto retraced the concept of speed and strength with “Box Boot” and “Rocket Boot”. On first glance, the two cartoonish designs appear to be clever post-production illustration on photo. However, the pieces are quite real, each handmade with custom graphics on electroluminescent paper. Part of the Nike Shoeshine Project 2012, a traveling art exhibition that will visit Munich, Germany in the coming months.

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

Marcus Tremonto x Nike Snowboarding  Box & Rocket Zoom Force 1 | Nike Shoeshine Project 2012

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