Lotus Amen/Evora | By Paul Snowden

By - January 27th, 2012

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Setting up shop in the third largest city in Germany means its going to be tough for a brand to differentiate themselves from the competition. That is, unless you’re as bold as creative agency Full Contact, who facilitated a cross-industry collaboration between sneaker retailer AMEN Store, Nike Sportswear, and artist Paul Snowden to showcase their new office in Munich, Germany complete with  a custom Lotus Evora sitting in their front window. Unlike most artist-car collaborations that remain in the virtual world, Full Contact’s Lotus is road-ready and, thanks to Snowden, its shell has evolved into a highspeed projection of AMEN’s logo simulating the effect of driving under a swarm of their signs along with red hot flames flying from the front fenders. In return, AMEN has re-tuned the Nike iD Lunar Glide+ 3 to match the clean lines of the car, with the main influence being on its red, black and white colorway. Lucky guests who attended Full Contact’s launch event in Munich received the only 25 pairs created, but you can still catch a glimpse at this unique collaboration after the jump.

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1 comments
french
french

awful execution. smh.