Eric Haze – The Imperfect Star for Heineken

By - January 31st, 2012

Eric Haze   The Imperfect Star for Heineken

World-renowned street artist Eric Haze got together with http://heineken.com/” target=”_blank”>Heineken on a limited edition pint glass adorned with Eric’s distinctive star design — what he calls a marriage between Heineken’s perfect star and his imperfect star. In a behind the scenes video from Heineken, Eric discusses what drew him to the project in the first place, noting that as an artist who grew up in graffiti, developing his own identity was paramount. Now, he’s able to draw from his experiences to “turn the mirror around” and consequently capture and express someone else’s identity in graphic terms. In accomplishing that with Heineken, Eric describes the collaboration as the kind of venture he lives for as a designer and art director. Check out the end result in the video following the click.

Eric Haze   The Imperfect Star for Heineken
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