Packer Shoes x Reebok Workout 25th Anniversary

By - January 31st, 2012

Packer Shoes x Reebok Workout 25th Anniversary

1987 wasn’t just the birth year of the Reebok Workout Plus — it was the year Reebok‘s sales, riding the crest in the popularity of aerobic fitness, surpassed those of the brand’s biggest competitor, Nike. Emerging seemingly from nowhere in the late 1970s, Reebok would go on to capture 26.7 percent of the athletic footwear market, to Nike’s 23.3 percent. Analysts would point to Nike’s overlooking their female audience that led to their stumble and Reebok’s newfound dominance, which was at its zenith in 1987. (It was an admittedly short-lived victory, as Nike would reclaim the throne thanks in part to an innovative new technology the brand called Nike Air.) In 2012, Reebok is celebrating the 25th birthday of its classic Workout trainer by partnering with fifteen different global retailers, each of whom will design their own Workout style. New Jersey’s Packer Shoes maintains the simple elegance of the model, dressing the upper in tonal burgundy suede paired with a gum outsole. Click through for additional images, courtesy of HS, and look for the shoe — along with the other collaborative sneakers — to release on February 15th at participating retailers.

Release Date: February 15th, 2012 (Wednesday)

Packer Shoes x Reebok Workout 25th Anniversary

Packer Shoes x Reebok Workout 25th Anniversary

Packer Shoes x Reebok Workout 25th Anniversary

0 comments