If there was an ideal term for a general description, it would be rambunctious celebration. Again with a stroke of ostentation and bombast, Jeremy Scott continues his partnership with adidas Originals for Spring/Summer 2012. Unlike some of his past collections, there is actually a cohesiveness to the design theme for this upcoming collection. Cue in on the growing interest on Americana, Scott elaborated on American cultural icons with his signature abandonment of popular perceptions. Who said a cowboy can’t wear a pair of sneakers if he wants to? How about a sequin football jersey for Super Bowl weekend? Or a strait jacket in the colors of Stars and Strips? Rules of political correctness need not apply, outrageous mixed with a dosage of fun dictate each items, from the JS MEGA Softcell Cowboy Boots, the Fringed Track Jacket, to the nearly infamous American Flag Strait Jacket. Nothing is off limits. Then again, isn’t that the reason why fashion is fun?
The adidas Originals by Jeremy Scott Collection for Spring/Summer 2012 is available now with more additions to come in the following weeks.