More than just a partnership, the Brazilian National Football Team and Nike share a common ethos of tenacity on or off the pitch. That bond is also evident in the latest Brasilian National Football Team kits for the 2012-2013 season. In reference to Jeitinho Brasileiro, or The Brasilian Way, a spirited motto which has made the Brazilian National Team the most successful in modern history of soccer, the new kits encompassed the Brazilian national colors of bright yellow, royal blue, hints of white and green.
For the home kit, its the Amarelinha, or Little Yellow One, a signature beloved by the team’s fans. Similar to the previous kits by Nike, plenty of hidden accents meant to be inspirational statements for the players. Along on the inside of its green cuff, the jersey pronounced Nascido Para Jogar Futebol, or Born To Play Football, in the form of Pichacao, a graffiti born out Brazil’s inner cities. Another hidden addition is the Brazilian football federation crest designed by artist Don Torelly. Strategically printed on the inside back of each shirt as a show of support from the federation to its players.
Not limited to the graphic aspects, designers at Nike took the liberty to apply innovative construction on the kits as well. Lessen the company’s environmental footprint, each jersey is made from at least 96% recycled polyester while the shorts is 100%, a total equivalent to 13 recycled plastic bottles. A new double-knit construct means the new kits are 20% stronger than the previous editions. Yet, its still 23% lighter.
In addition to the new National Team Kits, there will be a complement of accessories, training gears, and products for fans available too. Look for the new Brasilian National Team kits at soccer specialty retailers near you in the coming weeks.