In a bold declaration, Tesla‘s Chief Designer Franz von Holzhausen, along with George Blankenship, VP of Sales and Ownership Experience, stated the company wasn’t out just to make a great electric vehicle. Instead, it was making the best performance sedan out in the market today, period. What made them so adamant in their beliefs was the new Model S, a full-sized sedan completely designed by Tesla. Comfortably seats five adults and with innovative features like its Universal Mobile Connector and 17-inch LCD touchscreen center console, the Tesla Model S also boasts a high level performance characteristic thanks to its unique design. With the new year just started, see Tesla’s first promotion of 2012 as the company calls this year “The Year of Model S” in this short video.