Marni for H&M Commercial | Directed By Sofia Coppola

By - February 6th, 2012

Marni for H&M  Commercial | Directed By Sofia Coppola

http://marni.com/” target=”_blank”>Marni‘s collaboration with http://hm.com/” target=”_blank”>H&M doesn’t release until March but a new commercial for the collection, directed by Sofia Coppola, gives viewers a taste of what’s to come. Shot in Marrakesh, Morocco, and set to the dulcet tones of Roxy Music’s “Avalon,” the clip follows British actress Imogen Poots as she traipses around the sun-drenched landscape while showing off pieces from the collection, all of which are dressed in Marni’s signature bold prints. In an accompanying behind the scenes video, Coppola explains she took on the project because she’d never worked before on a project centered around fashion, and that she admired Marni because the brand has its own distinct look. Check out both videos after the click, and look for the Marni collection to land at select H&M stores starting March 8th.

Marni for H&M  Commercial | Directed By Sofia Coppola Marni for H&M  Commercial | Directed By Sofia Coppola
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