Imagine a performance footwear that caters to your style of play. What was once a figment of sci-fi novels is now a reality. Introducing the Air Jordan 2012 from Jordan Brand, a case study on the progression of athletic footwear designs. A joint effort by designers Tinker Hatfield and Tom Luedecke, the Air Jordan 2012, the 27th edition to bear Air Jordan marquee, fuses the past and the future with the present. Notably retro in appearance, Hatfield and Luedecke took the influence of the 1930s, from big bands, jazz clubs, and zoot suits. Dentails like the brogue finishes, double-stitch rows, and M-shape perforations are all references to a pair of wingtip shoes. Tiny x-marks along the midsole act reminders of Michael Jordan’s “black cat” nickname. A shank-plate made of Flight Carbon, a material stronger than steel, provides stability. And thanks to the unique tread design, a cohesive pattern through out the forefoot and rear, the wearer’s weight and subsequent pressure are all evenly distributed.
But the true innovation is within the footwear itself. With two inner sleeves, one low and one high, wearer can customize the fit to how they wear their Jordans. In addition, there are three midsole options, each on the premise of “Fly Around”, “Fly Over”, and “Fly Through”. For the “Fly Around”, the most responsive option, the forefoot foam and Zoom Air heel unit let you feel the court while dashing away from your opponents. The Zoom Air forefoot and Air Sole heel on the “Fly Over” midsole allows to be like “Mike”. Finally, exert all your aggression by overpowering the other team with “Fly Through” and its full-length encapsulate air sole.
Look for the new Air Jordan 2012 at a Jordan Brand retailer near you starting on Saturday, February 25th. You can also customize your own pair via NIKEiD, where the design option will be available this coming Valentine’s Day, February 14th.
Air Jordan 2012 – February 25th, 2012 (Saturday)
Air Jordan 2012 iD – February 14th, 2012 (Tuesday)