Scheduled to preview at various snow sport trade shows around the world, the Pirelli Pzero x Burton Snowboard Limited Edition is the most recent venture for both fashion label and snowboard label. A first for Pirelli Pzero, the fashion branch of tire industry titan Pirelli, the collaboration for Winter 2012 – 2013 consists a complete package of board, bindings, and a pair of 2013 Burton Ion Boots, the focal point of the collection. By utilizing Pirelli’s experience on creation of tires, the company formulated a specific rubber compound made for the demands of snowboarding. Burton then added the compound into the outsole of Ion Boots, thus made a performance driven yet extremely comfortable footwear. In addition, the Ion Boots will include special tread patterns designed for superior traction, another feature thanks to Pirelli’s extensive work on snow tires.
Aside from the Burton Ion Boots, this limited collection will encompass a Burton Mystery snowboard, each custom made to be the lightest on Burton product portfolio. Rounding off the pack is the Pirelli Burton Diode EST bindings, which is again the lightest among its peers thanks to its cutting edge construction. All will feature yellow-gold pinstripes and accents on polished black backdrop, in reference to the motorsports world of the 1970s era. Set to be available Pirelli Corso Venezia in Milan this coming August along with select Burton retail locations around the world.
Pirelli Corso Venezia
Corso Venezia, 1 | Map
20121 Milano, Italy
Release Date: Early August 2012