Etched in black granite is a decidedly simple yet cryptic declaration. An unofficial pledge to the very thing that bonds all citizenry of Amsterdam together, their love of Oranje. In light of the upcoming UEFA Euro 2012, Nike Sportswear and Amsterdam boutique Precinct 5 played host to the “Allen Voor Een” (AVE) campaign earlier this week. Translated simply as “All For One” in Dutch, the slogan calls upon a united front in support of the Dutch National Football Team, affectionately known as The Orange. The season long
affirmation will include contribution from Amsterdam’s rich street culture, music, art, fashion, and sports. It will also include a “black-out” Precinct 5, a large than life decor featuring the oath (see below) on a fictitious granite tablet. Catch glimpse of this dramatic campaign on video after the jump. Additionally, look for a limited edition Nike “A.V.E.” Destroyer Jacket coming soon at select Nike Sportswear retailers.
Singel 459 | Map
1012 WP Amsterdam
Unite behind our eleven.
Share their joy and their pain.
Their triumphs and their tribulations.
Win or lose, we share everything.
Followers are redundant.
Leaders are essential.
We need vision, we need expertise.
We need winners. We need you till the end.
Your blood, your sweat and your tears.
Oranje till the end.