PROJECT Wooster Preview 2 | Video

By - February 13th, 2012

PROJECT Wooster Preview 2 | Video

The first glimpses of the http://freshnessmag.com/2012/02/04/project-wooster-brings-japan-to-vegas/”>PROJECT Wooster 2012 preview video gave a very compressed account of the trip http://nickwooster.com/”>Nick Wooster and the crew took to Tokyo. In this second installment, we get a much longer video explaining their experiences through the capital city of Japan. Topics raised during the casual chat included differences in attitude towards fashion and styling, merchandising, product selection and how to bring over the whole retail experience to http://freshnessmag.com/tag/project/”>PROJECT this year. http://freshnessmag.com/tag/nick-wooster/”>Wooster sums up the Japanese retail style beautifully in one simple sentence – “They just buy cool sh*t.” Watch the full preview after the jump, and expect a few more to pop up leading up to the trade show.

2 comments
Soldier
Soldier

This is so inspiring. I admire the fashion culture in Japan a lot and as they said, experimenting is part of the Japanese culture, people where what they want not because of the brand but because they feel good in the products they buy. I wish to visit or maybe live in Japan someday! who knows :)

tatrev
tatrev

i know wooster is a fan of tattoos, i bet he'd like this brand heroesanddemons.com