The first glimpses of the PROJECT Wooster 2012 preview video
gave a very compressed account of the trip Nick Wooster
and the crew took to Tokyo. In this second installment, we get a much longer video explaining their experiences through the capital city of Japan. Topics raised during the casual chat included differences in attitude towards fashion and styling, merchandising, product selection and how to bring over the whole retail experience to PROJECT
this year. Wooster
sums up the Japanese retail style beautifully in one simple sentence – “They just buy cool sh*t.” Watch the full preview after the jump, and expect a few more to pop up leading up to the trade show.