PROJECT Show Las Vegas PUMA Fall/Winter 2012 “Club House For Work & Play”

By - February 17th, 2012

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

So not to obstruct visibility of the smaller vendors and displays, organizer of http://project.magiconline.com/” target=”_blank”>PROJECT trade show usually lined the largest of exhibition booth along the perimeter of the show. This included http://puma.com” target=”_blank”>PUMA and its multiple-function exhibit hall. In line with its Social Club theme, PUMA designed its functional show room with both work and leisure in mind. Live DJ, billiard table, even a faux fireplace all to sooth weary buyers and media personnel that still recovering from jet lag. Cleverly positioned partitions place emphasis on key products for Fall/Winter 2012 seasons, like the just announced entry to GT1 racing by PUMA Motorsport. Now with Ducati in MotoGP, BMW M-Sport in GT1, and both Mercedes AMG and Ferrari in F1, PUMA might just be largest single sportswear entity in motorsports.  Right at its corner was the PUMA Black Label, the fashion division with capsule collections from designers http://miharayasuhiro.jp” target=”_blank”>Mihara Yasuhiro, http://husseinchalayan.com” target=”_blank”>Hussein Chalayan, and DASSLER by PUMA. Then there is the eponymous named collection by the late http://alexandermcqueen.com” target=”_blank”>Alexander McQueen. While there were questions about the line’s continuation after the designer’s untimely death in 2010, PUMA worked closely with Sarah Burton, a close friend of McQueen and his fashion label’s current creative director, to bring a collection not just as a memorial but a celebration of McQueen’s unmatchable talent.

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

PROJECT Show Las Vegas  PUMA Fall/Winter 2012  Club House For Work & Play

4 comments
boat props Evinrude
boat props Evinrude

A more systematic and general approach to identifying houses may use various methods of house numbering.

Rick
Rick

John, Your signs are beautiful and worthy of the Puma brand. Your work is more art than trade and shows very well in these photos. Your company BSC Signs has proven that it can work for anyone anywhere in the country. And deliver. I wish you continued success. Rick

MVZ
MVZ

Cliff, B-Fox, Jill D. & Mike C - Thanks again for your tireless efforts in helping the Brand come alive @ Project !! We looked great! MVZ

John Dobie
John Dobie

Cliff, You rock! Great booth design and execution! You should be proud! Cheers Mate, John & Team BSC Signs