During this weekend’s 2012 NBA All-Star festivities in Orlando, Jordan Brand will showcase a new immersive retail experience through its AJ2012 Flight Lab, a mobile retail unit that allows customers to fully explore the interchangeable technology featured in the Air Jordan 2012. Led by dedicated tour guides, customers will have the opportunity to engage all three of the Air Jordan 2012’s “performance silos” — Fly Around, Fly Over and Fly Through — through customized training drills and an interactive technology exhibition. The process includes a “Choose Your Flight” feature in which customers design a limited heritage colorway of the Air Jordan 2012 that’s suited to their style of play.
AJ2012 Flight Lab
Florida Mall (grass area)
8001 S. Orange Blossom Triangle | Map
Orlando, FL 32809
Opening Dates: February 23rd, 2012 (Thursday) February 26th, 2012 (Sunday)