launched their Spring/Summer 2012 collection lookbook
earlier this month, and during their photo shoots, Mike Poore was following the skateboarders – Mike Carroll
, Jovantae Turner
, and Mike Capps – around the city with a video camera. Similar to the still photos by Andonesia, the video serves as both a lookbook and a behind the scenes of the photo shoot, displaying candid scenes and the personalities of Carroll
, Turner and Capps. This short film also includes some skateboarding as well, which could be appreciated more on video than as static images. Take a look at the video lookbook to understand the chilled vibes of the San Francisco brand after the jump.