To put it in terms with emphasis, this season’s outerwear sale is “barely noticeable”. Though winter’s not officially over till a few weeks from now, the unseasonably warm weather here in the U.S. have retailers scrambling for solutions. If major retailers will suffer a huge dent in their bottom line this coming fiscal quarter, imagine the detrimental effect on a small company like Moncler, who focuses only on outerwear category. But all is not doom and gloom for the Franco-Italian label. It is still putting out premium down-filled jackets for globe trotters and jet setters, though the outside temperature is nearing the level of an warm spring day. The secret of its success is simple, put together the best of everything and price it at its “true value”. Yes, some jackets are well over the $1,000 mark. But you can certainly imagine yourself wearing that same jacket, ten or twenty years down the road. Now that is what we call “value driven”. The Moncler Men’s Outerwear Collection for Spring/Summer 2012 is now available at all Moncler flagships around the globe as well as its online store.