In the past two days, Nike held a 2012 Summer Olympics Innovation Summit in NYC showcasing their latest developments for athletes competing in the world’s biggest athletic competition. And they brought out the heavy arsenal for main stage. Olympic Gold Medalist Carl Lewis opened the “games” for the worlds most influential newspaper, magazine and digital journalists at the newly renovated Basketball City on Pier 36 in New York City. The stage was set for Nike CEO Mark Parker who introduced the crowd to the latest innovations in performance apparel and footwear including Nike Pro TurboSpeed, Nike Fly Knit and Nike Lunarlon footwear on the first day. After the initial introduction, key executives from Nike presented each of the innovations in detail with appearances from Olympic caliber athletes from their respective product categories. After about 45 minutes of presentations on stage, full in depth demos were presented in individual pods where products were available for hands-on review. Some products of interest include the Nike AF1 1992 Dream Team Anniversary Edition, Nike Basketball Olympics Retro Pack, Nike Lunar Safari, Nike Air Current, and Nike Fly Knit. After a long break, Nike Sportswear at 21 Mercer hosted a celebration of Nike HTM with special guests Hiroshi Fujiwara and Mark Parker (the H and the M in HTM, missing was Tinker Hatfield).
At the end of day 1 of the summit, we wondered what Nike might have up their sleeves for day 2. And they saved the best for last, Nike introduced the next evolution to the Nike+ system with Nike+ Basketball and Nike+ Training. With the new Nike+ system, sensors have been added to their lead sneakers for the system which includes the Nike Hyperdunk+ for basketball, Nike Lunar TR1+ and Nike Lunar Hyper Workout+ for training. Nike essentially brought the Nike research lab to your feet with sensors to measure your activity during basketball or training â€” “How High”, “How Hard”, and “How Quick”. In addition to Olympic grade athletes, Nike invited a few surprise guest athletes to the stage including, Victor Cruz of the Super Bowl Champions NY Giants and world champion boxer Manny Pacquiao. As a surprise to the guests of day 2, a 5 minute basketball game was played right on the stage to demo the new Nike+ Basketball system. The day ended with demo stations for guests to test and measure their athleticism.
With these innovations for Olympians this coming Summer in London, Nike sponsored athletes should be some of the winningest of the games. But especially with the Nike+ Basketball system, it’ll be interest to see some of the stats during competition. Either way we’ll be waiting in anticipation for the Opening Ceremony which is just 155 days away.