Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

By - February 27th, 2012

nike jeremy lin concept 01 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Like a lot of us, AJ Dimarucot has been inspired by the Jeremy Lin story, but the designer and basketball fan has taken his interest several steps further by developing a logo and brand identity around the New York Knicks point guard. AJ describes the unofficial project as a simple exercise to hone his skills, but the results are just as impressive as the mural of Manny Pacquiao he did back in 2009. He used Jeremy’s initials as a starting off point, as well as the number 17, the player’s uniform number. After a bit of experimentation, he ultimately settled on a logo that incorporated both the letters and numbers, then applied the trademark on shoes, apparel, posters and even the Nike webstore. Check out more looks following the click.

nike jeremy lin concept 02 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

nike jeremy lin concept 03 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

nike jeremy lin concept 04 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

nike jeremy lin concept 05 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

nike jeremy lin concept 06 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

nike jeremy lin concept 07 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

nike jeremy lin concept 08 Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

6 comments
Karl Hudson
Karl Hudson

Ignore the hater. Well done for getting off your backside and being inspired. Brilliant work - really, really well done...

bird
bird

That is a great design, especially the Cross inside, and the hole thing looks like a FIRE or a shield that army of fans can used. I love it.

ant
ant

Should have just settled on one to use everywhere. Especially if it's being featured here. The version on the posters doesn't look like a 17.

Tony
Tony

Jeremy lin already has a logo check out his youtube page he has it on his videos.

ALAN
ALAN

Looks like Lebrons LJ but backwards.