Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

By - February 27th, 2012

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Like a lot of us, AJ Dimarucot has been inspired by the Jeremy Lin story, but the designer and basketball fan has taken his interest several steps further by developing a logo and brand identity around the New York Knicks point guard. AJ describes the unofficial project as a simple exercise to hone his skills, but the results are just as impressive as the mural of Manny Pacquiao he did back in 2009. He used Jeremy’s initials as a starting off point, as well as the number 17, the player’s uniform number. After a bit of experimentation, he ultimately settled on a logo that incorporated both the letters and numbers, then applied the trademark on shoes, apparel, posters and even the Nike webstore. Check out more looks following the click.

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

Nike x Jeremy Lin Logo Concept | By AJ Dimarucot

6 comments
Karl Hudson
Karl Hudson

Ignore the hater. Well done for getting off your backside and being inspired. Brilliant work - really, really well done...

bird
bird

That is a great design, especially the Cross inside, and the hole thing looks like a FIRE or a shield that army of fans can used. I love it.

ant
ant

Should have just settled on one to use everywhere. Especially if it's being featured here. The version on the posters doesn't look like a 17.

Tony
Tony

Jeremy lin already has a logo check out his youtube page he has it on his videos.

ALAN
ALAN

Looks like Lebrons LJ but backwards.