London will soon play host to a much more widespread sports-centric frenzy once the Summer Games arrive there in a couple of months, but Nike has showed up early to give trainer fanatics a taste of a piece of footwear that you don’t have to be an Olympiad to enjoy-the Nike HTM Flyknit. Although not quite matching the media blitz of the New York launch, Nike 1948 London did things in fine fashion with an innovative retail experience that put the sneakers in a cool levitating display. The limited number of pairs were snapped up quickly, with promises of more Nike HTM Flyknit goodness through the subsequent releases on March 10th and March 24th. Also notable was the presence of Run Dem Crew, an LDN running troupe that Nike has apparently latched onto, who battled each other in a quest for Nike Fuel points. Follow us after the jump for the full photos from the recent Nike Sportswear event that went down at Nike 1948 London.