Nike+ FuelBand - The Inside Story | Video

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"The entire insight behind the Nike+ FuelBand is motivation..."

While it is as simple as a desire to accomplish more, the technology behind the Nike+ FuelBand is a complex myriad of propositions. Literally a wrist worn computer, Nike's Stefan Olander and Kwamina Crankson had to simplify the device to little less than a common wrist watch. See the inside story of the Nike+ FuelBand and its transformative nature to the way you train.