London-based cycling apparel and accessories specialist Rapha launched its first collection back in 2004. Since then, the company has expanded its product range dramatically, while the Rapha brand has earned accolades from riders worldwide, ultimately securing a reputation as a purveyor of the highest quality goods delivering both superior style and performance. A short video for Rapha’s Spring/Summer 2012 collection is a cinematic exploration of the rigors of road riding, at the same it showcases key items from the range. They include the Country Jersey and Club Jersey, both featuring comfortable and breathable fabrics with minimal branding. As the guys at Rapha like to say, their performance technology speaks for itself. Check out the video following the click.