Vans presents a video wrap-up of the launch event for its collaboration with colette and Mark Hunter, better known as the Cobrasnake. In a voiceover, Mark reveals that the hamburger-themed Vans Era has been years in the making, adding that he’s been a vegetarian now for ten years, though burgers were formerly a staple of his daily diet. The shoe, it turns out, is something of a memorial to a long abandoned — but not forgotten — taste. In addition to a glimpse of the long lines at colette for the exclusive kicks, the short film ends with a look at the after party, at which attendees dined on (what else?) burgers and fries. Check out the video following the click.