Nike has come to Austin's annual SXSW music, film and interactive festival for the first time. In addition to the countless events SXSW has to offer, attendees have the privilege of getting their hands on the NikeFuel Free 3.0, which doesn't officially launch until March 21st. The sleekly designed kicks feature a black mesh upper with speckled grey sole and neon green accents. Those at the conference are encouraged to stop by the NikeFuel Station and Lot, home to a basketball court, futsal pitch and skate and running areas. It's located on the corner of 4th Street and Colorado in downtown Austin. Check out more looks following the click.