As a follow-up to the campaign with B.o.B. late last year, adidas Originals and Champs sporting goods store revitalized interest on their adiColor collection with “Step Into Color”, a new 30-second spot with New Orleans Hornets’ Eric Gordon and hip hop artist Charlamagne Tha God. Taking an artistic bow to The Chronicles of Narnia, Gordon stepped into a fantastical Champs Sports store hidden within his closet. And while there, Charlamagne Tha God guided him to the various adiColor offerings for Spring/Summer 2012. A constant feature with the adidas Originals product portfolio since 1983, the adidas adiColor collection is now available at your nearest Champs locations and online store.