Hennessy – Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

By - March 26th, 2012

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Over 1000 invited guests enjoyed a brief duet with Erykah Badu and a bout against Manny Pacquiao last Thursday as Hennessy unveiled its latest marketing campaign in Los Angeles. Dubbed as “Wild Rabbit”, the interactive installations projected the likeness of Badu and Pacquiao onto the busy corner of Hollywood & Vine, where guests experienced the latest in immersive technology for the very first time. Also on hand were three specialty mixed drinks, inspired by Badu, Pacquiao, and movie director Martin Scorsese. The campaign, along with its innovative installation, will make its cross country till a final presentation in New York City on April 5th. Here is a brief recap of the L.A. festivities along with 3 exclusive drink recipes.

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

Hennessy   Wild Rabbit Interactive Campaign | With Manny Pacquiao & Erykah Badu

The Filmmaker
1.5 oz Hennessy VS
.5 oz Campari
.5 oz Amaro Nonino
2 dashes of Regan’s No.6 orange bitters (or Angostura bitters)
garnish w/ orange twist

Method: add all ingredients to mixing tin with ice and stir until well chilled, strain over large ice cube into a rocks glass. Add a twist of orange

The Music Icon
1.5oz Hennessy VS
.5oz Fresh Lime Juice
.5oz Fresh Lemon Juice
.75oz of simple syrup
.25oz of Crème de mure or Crème de Cassis
1 egg white (optional)
1 Basil leaf

Method Add all liquid ingredients and egg white to a shaker tin. Shake without ice to activate egg white, then add ice and shake to chill. Fine strain into a cocktail Coupe and garnish with a basil leaf, Slap the leaf before adding it to the top as this will accentuate the basil scents.

The Sports Legend
1.5oz Hennessy VS
.25oz Ardbeg 10year old single malt scotch
.5oz Fresh Lime Juice
.25 Agave Nectar (or simple syrup)
2 Dashes of Angostura Bitters
3 x 1 inch by 1 inch fresh pineapple cubes in a shaker tin

Muddles the cubes of pineapple, then add all liquid with ice and shake until well chilled. Fine strain over ice into a rocks glass. Garnish with two pineapple leaves.

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