UBIQ x Vantan x Keio University x Mountainsmith – M.LAB Collection

By - March 26th, 2012

In a bid to familiarize its students with the reality of product design and manufacturing, Japanese design institutes Keio University and Vantan partnered up with veterans in the industry, UBIQ and Mountainsmith. Not only were the students responsible for the design of the M.LAB Collection, they were also given the task of handling marketing, retail strategy, product development, logistics management, and sales. Three styles of sneakers and waist bags were produced using 3M reflective, black perforated leather, and indigo denim materials. Both the sneakers and bags are available for pre-order right now at ZOZOTOWN, and official launch is scheduled for early May. Take a look at the specially designed promotional video after the jump, which was also designed by the students.

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