Conventional wisdom states that heirloom of great value so be store away for future prosperity. However, that philosophy does not apply to Nike and its most iconic design, the Nike Cortez. Before the Air Maxs and Air Force 1s, the Jordans and the Foamposites, there was the Cortez, Nike‘s first ever shoe. While Nike Air wasn’t feasible at the time and Bill Bowerman has yet to “invent” the waffle sole, the Cortez already pushed the innovation envelope a bit with its nylon upper. In a bold move of posturing, the then startup promised the Cortez will last up to 3000 miles, a claim unheard of at time, and a legend came to be. 40 years later, Nike’s original trainer still making strides, but now in China, the land of the dragon.
To mark this milestone, Nike asked Liu Xiao of Shanghai to participate in a celebratory project, where images of her daily lives are compiled by photographer But Sou Lai and re-imagined into an intimate mini-documentary with Slime’s musical compilation.