Freshness Excursion: Miami With The HTC One X

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Earlier this week, HTC invited Freshness down to Miami to experience their highly anticipated HTC ONE Series smartphone. As part of the experience was to basically have a mini vacation and take in all that Miami has to offer with the HTC One in hand. And who can say no, so we packed our bags, jetted down and arrived in style at the W South Beach for a few days of play. In addition to some luxury time with the phone, HTC’s new agency of record Mother London hosted us for a number of activities, including a behind-the-scenes look at their commercial shoot for the HTC One. Stay tuned for a hands on preview of the HTC One X but for now click through for our excursion of Miami with select photos taken with the HTC One X…

Luxury hotels line South Beach but one of the more interesting is the W South Beach thanks to a mini gallery of original work by renowned modern artists including Andy Warhol, Jean-Michel Basquiat, Tom Sachs, Damien Hirst, Christopher Wool and George Condo. Like many of the hotels lining SoBe, the W is just steps from the beach with a full service shore area for hotel guests.



W South Beach Entrance – Tom Sachs – HTC One X Photo



W South Beach Spectacular Studio Room



W South Beach Lobby – George Condo – HTC One X Photo (low light)



W South Beach Lobby – Damien Hirst – HTC One X Photo (low light)



W South Beach Lobby – Jean-Michel Basquiat – HTC One X Photo



W South Beach Lobby – Andy Warhol

Ask for a Miami dining recommendation and more than likely the “Prime” trio of restaurants, Prime One Twelve, Prime Italian and Prime Hotel & Lounge, in the south of Fifth Street area of South Beach will come up. Luck may help with a table at Prime One Twelve but for a healthy (or not) serving of Italian, Prime Italian across the street is the next best thing. Snag a table outside and fill up on great seafood, steaks and pasta along with a stalkers view for people watching.



HTC One X Photo (low light)



HTC One X Photo (with external led flash)

After the dinner the kind hosts from Mother London and HTC set us up with a fun night out at SET, one of the hottest night clubs in Miami. In addition to a table and a few bottles the special treat of the night was guest DJ Calvin Harris closing out WMC 2012.



HTC One X Photo (low light)



HTC One X Photo (low light)



HTC One X Photo (low light)

Activities on day two included sight seeing via the waters in the luxury Alandrea yacht.



HTC One X Photo



HTC One X Photo – Panorama Mode. VIEW LARGER

The treat for the second night was a visit to the set of the upcoming second commercial for the HTC One. This shoot revolves around the idea of “amazing sound” and features a cast of party goers and a DJ who is driving the party with sounds from his HTC One phone. The cast included a number of locals from the Little Haiti area of Miami and DJ Switch from London. Take a look below for a sneak peek through photos and a short clip during the shoot.



HTC One X Photo



HTC One X Photo



HTC One X Photo – Panorama Mode. VIEW LARGER



HTC One X Photo



HTC One X Photo



DSLR Photo

Day three was the last day in Miami so the schedule was pretty relax but we still took the opportunity to take in Miami’s offering with a lunch at Lido at The Standard Hotel, some shopping in the South Beach area, drinks at the Setai Hotel and dinner at Zuma. A big thanks to our friends at HTC, Mother London, Waggener Edstrom, Justin, Lori, Rosey, Camila, Maria, and our driver Stefan for an amazing time in Miami.