British cycling-wear label Rapha not only designs high end cycling apparel and accessories, it actively promotes the actual sport of cycling around the globe. The Rapha Continental is an initiative where Rapha enthusiasts are seen riding across various corners of the world, and the first of the video series starts off in Tasmania, Australia. Back in 1803, Tasmania was known as Van Diemen's Land, where the small island housed convicts from Britain. Now, the island is populated by many people, yet Tasmania still remains isolated and full of wilderness. The land offers unbelievably beautiful terrain for cycling and, as you can see in the below video, it is as challenging as it is fun.