adidas Originals x Beijing Fixed Gear – Spring 2012 Campaign | Video

By - April 5th, 2012

adidas originals beijing fixed gear video adidas Originals x Beijing Fixed Gear   Spring 2012 Campaign | Video

A new video from adidas Originals‘ Spring 2012 campaign offers proof of the global reach of the fixed gear subculture. Courtesy of creative agency NeochaEDGE and directed by Jess Jing Zou and Charles Lacnceplaine, the clip follows around the Beijing Fixed Gear Group — decked out in colorful gear adorned with the familiar three-stripes — as they hang out and ride through the streets of Beijing. You won’t understand a bit of the voice-over but it’s worth a look for the sick visuals, and it’s always a good feeling to acknowledge that disparate nations can be united through sport. Check out the video following the click.

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