Home 
Archives 
RSS 
Once again, we delve deep within Nike‘s archive vault in this most recent episode of “Tales From The Kitchen” and explore the origin of Nike Free. Often seen as a practice with adverse effect on corporation’s growth, nepotism worked most ideally in the case of Tobie Hatfield, younger brother of design great Tinker Hatfield. While Tinker laid the ground works for Jordan Brand and Nike Basketball, Tobie toiled away on his own within Nike Innovation Kitchen. The result revolutionized the design of athletic footwear and created a completely new classification known as the Nike Free system. See how it all started in episode 2 of “Tales From The Kitchen” animated series.
