McDonald’s – Secret Highway Billboard For Late Night Snacking | Video

By - April 11th, 2012

McDonalds   Secret Highway Billboard For Late Night Snacking | Video

We’ve all had the feeling of overriding hunger pangs during a late night out. For Vancouverites driving in the dark, their headlights will guide them to sustenance, thanks to a billboard for http://mcdonalds.com” target=”_blank”>McDonald’s that’s visible only when illuminated by headlights in the darkness. The phrase “Open all night,” along with those iconic golden arches, are formed with reflective tape and light up like a beacon in the night. Created by Vancouver-based ad agency http://cossette.com/” target=”_blank”>Cossette, the billboard appears blank in daylight, but after dark it’s a reminder that Mickey D’s is ready to feed the masses no matter the time. Check out video of the nocturnal ad following the click. via: http://psfk.com/2012/04/mcdonalds-reflective-billboard.html?utm_source=Sweet&utm_medium=twitter” target=”_blank”>PSFK

McDonalds   Secret Highway Billboard For Late Night Snacking | Video
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