The 2012 London Olympics will be one of the most connected Olympics to date and Samsung has created the Genome Project to help you visualize your connections to Olympic athletes. This morning, Samsung invited Freshness to the Team USA 100 Days Out Celebration in Time Square NYC to experience the project and the Road to London celebration. Samsung created several demo stations for anyone see how connected they are to Olympic athletes through the Genome Project. Additionally, visitors to the booth were offer an instant photo printed via the new Samsung Galaxy Note. Time Square was transformed into a festive Olympic Village for the day complete with athletes past and present, sport demonstrations giveaways, autograph sessions and a number of interactive sport experiences. We stuck around to check out men’s beach volleyball, a BMX demo and women’s beach volleyball, check our photos below.