Stone Island – Luce Collection | Video

By - April 23rd, 2012

Stone Island   Luce Collection | Video

Stone Island takes a journey back to the time when the first commercially successful photographic process, the Daguerreotype, was invented to draw inspiration for the latest Luce collection. However, this is a modern reinterpretation of the old technique, where light becomes the catalyst for the appearance of the garment’s graphic. To put it simply, a special treatment is used on these t-shirts which reacts with external light rays. As this concept is not commonly used, Stone Island have produced a short video to explain the whole process in a visual manner. Take a look at the video and product shots after the jump.

Stone Island   Luce Collection | Video

Stone Island   Luce Collection | Video

Stone Island   Luce Collection | Video

Stone Island   Luce Collection | Video

Stone Island   Luce Collection | Video

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