Early this week, Adidas Basketball held an event in Los Angeles to launch the second rendition of their popular adizero Crazy Light model. The event held at the Los Angeles Clippers Training Facility was hosted by veteran sports announcer Gus Johnson and included introductions by Adidas VP of Global Basketball Lawrence Norman and shoe designer Robbie Fuller. After the official announcement, attendees were offered opportunities to interview Mr Norman and Mr Fuller. As one group interviewed, the second group were offered the opportunity to wear test the new Adidas Adizero Crazy Light 2 in half and full court basketball pickup games. Click below for visual recap of the event…
The stage for the launch event.
From the left: Adidas VP of Global Basketball Lawrence Norman, Sportscaster Gus Johnson, and Designer Robbie Fuller
Sketches, prototypes of the Adidas Crazy Light 2