“What is the next big thing?” is often what people asked, especially after some of the toughest economic upheavals that nearly wiped out the street-wear industry. The answer, though, was already here, in the forms of old guards tweaking their designs to market entrants with new approaches, like that of PUBLISH (or Publish Brand). Founded a year right after the economic collapse of 2008 by veterans from the heydays of street-wear, the clothing label tried to set the record straight right off the bat. There won’t be blatant graphics or gratuitous display of unrelated designs. Nor will there be clothing so impossibly hip to wear daily. Rather, the designs are similar to miniature time capsules, each with references and cues from style of a particular era. A few contemporary refinements later and you have clothing fit for today, no matter the occasion, the time, of the climate. PUBLISH’s Spring/Summer 2012 Collection is now available at select retailers around the globe.