Odin is showcasing its unisex fragrance line and candles with a pop-up shop on 330 East 11th in the East Village. Designed by Snarkitecture, the narrow 350-square foot space is set up to “shun the typical interpretation of the popular retail concept,” in the words of Odin co-owner Paul Birardi. The result is an interior painted all white and filled with replica Odin bottles in white gypsum cement, suspended from the ceiling and emerging from the floor atop clear rods. The visual presentation is striking (if not reminiscent of Superman’s Fortress of Solitude), displaying a stark contrast between the white environment and the black of the actual fragrances and candles. The store opened on May 1st and will stick around for the next six weeks, from 12 p.m. to 7 p.m. daily.
ODIN Fragrances & Home Fragrances – Pop-Up Shop
330 East 11th Street | Map
New York, NY 10003