Nike Free Building Twist | By W+K Tokyo

By - May 3rd, 2012

Nike Free  Building Twist | By W+K Tokyo

This latest project from http://wk.com/” target=”_blank”>Wieden + Kennedy Tokyo for http://nike.com” target=”_blank”>Nike will probably raise some eyebrows and drop some jaws, but, unlike, their http://freshnessmag.com/2012/04/25/nike-free-face-off-competition-by-wk-tokyo/” target=”_blank”>Free Face project, a building will be doing all the moving and flexing. Taking cues from Nike’s ultra-flexible runner, the Nike Free, the W+K Tokyo team let people twist the shoe any way they wanted – much like NIKEiD’s online tool – and watched as the Red Brick Warehouse in Yokohama, Japan, mirrored its twists and waves against a dark night backdrop. Its an amazing concept and clearly pushes Nike’s marketing and W+K’s portfolio to a new level. Check out the video after the jump.

Nike Free  Building Twist | By W+K Tokyo
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