Nike Sportswear “What The Max?” Collection Officially Unveiled

By - May 3rd, 2012

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In order to highlight the unique properties of Hyperfuse technology, first unveiled at London last year, Nike Sportswear will be incorporating the breakthrough material into three of its running silhouettes – the Nike Air Max 2012 Hyperfuse, Nike Air Max 90 Hyperfuse, and Nike Air Max 95 Hyperfuse. Dubbed as the “What The Max?” collection, also known as the “Olympic Pack” in some circle because of its vibrant colors, the pack presents examples from an unique lamination process, with heat and pressure, means a technical precision unattainable by the traditional manufacturing method. Now the same lightness, breathability, and endurance as found on Nike Basketball sneakers will be available in the past, present, and future of Nike Sportswear and Nike Running. All three editions will be available starting this month at select Nike Sportswear retail locations worldwide.

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