At this year’s PSFK Conference in New York, Abe Burmeister described how he co-founded the OUTLIER brand through dint of a punk rock spirit. A graphic designer by trade, Abe admits he had no idea how to make clothes. He recognized a deficiency in the marketplace for a pair of pants that could withstand the rigors of his bicycle commute, ultimately concluding “If no one is going to make these pants I’ll have to make them myself.” Following forays into New York’s garment district, as well as extensive analysis and number-crunching, he made the decision to start his own business and sell his goods directly to customers online. Thanks to the advice of a barista at his local coffee shop, he met his eventual business partner Tyler Clemens, who was doing what Abe was doing, except Tyler was trying to build a better shirt. Within months of their meeting, OUTLIER was born. Check out video of Abe’s presentation below.